Venue economics, from the floor

Everything here is written from operating three live sim racing venues, real numbers, real mistakes, no brochure math.

Articles

How much does a sim racing business actually make?

Rig-hour rates, honest utilization, what a 6-rig venue grosses, the four revenue layers, and the seasonality nobody warns you about.

July 2026

The F1 Arcade playbook, and where independents actually win

What their ~£32M model gets right, what it costs them, the copy-list for independents, and the community moat a chain can't build.

July 2026

League formats that actually work at a venue

Rotating heats + a feature race, points systems compared, season shape, entry fees, and the prize-legality rule that keeps you out of trouble.

July 2026
Cornerstone guides

How to start a sim racing business in 2026

Costs per rig tier, licensing, revenue math, the staffing trap, and the all-in budget.

Assetto Corsa commercial licensing for venues, explained

Why Steam copies don't cover a paid venue, the real commercial tiers and where to buy them, and the mod-content trap.

Sim racing venue software: the 2026 buyer's guide

The seven capabilities a venue needs, the honest options table, and eight questions to ask any vendor.

Free tools

The venue profit calculator

What could your rigs earn? Live revenue and staffing math with honest defaults.

The league night calculator

What one weekly race league adds, plus the free starter kit.