Sim racing venue software

The operating system for sim racing venues.

Guests launch their own rigs, so you run a fuller floor with fewer staff. Sim-Pull turns every guest's phone into the rig launcher, the card reader, and the race director. It runs on the Assetto Corsa sims you already own.

Built and run by operators of 3 live venues taking real card payments today. No kiosk hardware.

3 live venues
Taking real card payments today
An AI coach after every run
Runs on the sims you already own
Watch a guest start a race

Nobody on staff touches this.

Real screens from a live venue. Tap a step, or just watch it run.

The guest's phone during the SimPull flow
The guest's phone
The rig screen during the SimPull flow
The rig screen

Total staff involvement: none. That is the whole product.

The throughput ceiling

One person can't launch every rig.

At peak, the floor bottlenecks on staff. Someone is always jogging between rigs, loading sessions, taking cards, resetting sims, and settling who was faster, while rigs sit idle and the desk line grows.

Every minute a staffer spends walking to a rig is a seat not earning. The ceiling isn't your hardware. It's how many launches one person can physically run.

Rigs sit idle between sessions
Staff tied up at the desk taking payment
Sims reset by hand, one at a time
Arguments over who was actually faster
Scan, pay, drive

From QR scan to green light, no front desk.

The guest does the whole thing from their own phone. Your staff never touch a PC to start a race.

A guest scanning the QR code on a SimPull rig with their phone.
Step 1 · Scan

Scan the rig

Every open rig shows a QR code. The guest scans it, and their phone becomes the controller for that rig.

Choosing a car on the SimPull phone flow.
Step 2 · Pay & pick

Pay and choose

They pay by card on their phone, then pick a car and track. Sell by time blocks or race packages, your call.

A live race running on a SimPull rig.
Step 3 · Drive

The rig launches itself

The car loads and the guest drives. Afterward, their lap times, ranking, and an AI coaching debrief land on their phone.

See the full 2-minute flow →
Why SimPull

The floor that runs itself, and sends every guest home a better driver.

The AI coach

Every guest leaves a better driver

Live voice cues while they drive, an in-game overlay, and a per-corner debrief sent to their phone after every run. It is the reason casual guests come back, and no other venue software does it.

Self-heal

The floor runs unattended

A stuck car recovers itself, a paid booking that no one started launches on its own, rigs auto-recover from a bad launch, and you get a text if a venue ever goes dark. Built to run when no one is watching.

Throughput

A fuller floor, fewer staff

Guests self-serve from their phone. You run every rig, session, and race from one Control Room screen, on a laptop at the desk or your phone on the floor.

Your way

Sell it your way

Time blocks or race packages with an AI grid, championship points, and adjustable difficulty. Flip between them per venue, anytime, from one setting.

The network

Every venue, one open lobby

Your floor plugs into the SimPull network. Leaderboards are shared across every SimPull venue, and guests can race head-to-head between sites. They compete with drivers three towns over, not just the rig beside them, a draw no single-venue tool can offer.

See the operator dashboard →

Free tools for venue owners

Built from the numbers at our own three venues. No signup to use them.

📈
Profit calculator
What could your rigs earn? Live revenue and staffing math.
🧱
Startup budget builder
Itemized opening costs, including the licensing line everyone forgets.
🩺
Venue scorecard
8 questions: is your venue leaving money on the table?
🏆
League night calculator
What one race night a week adds, plus the free starter kit.
⚖️
Software comparison
SimPull vs ShiftOS vs Multitap, honestly.
🏁
What kind of racer are you?
A shareable 6-question quiz for your customers.
The content your seats sell

A garage they never age out of.

Every SimPull venue ships a browsable garage of its whole library, every car and track with photos, that guests scroll before they ever sit down. More to try means longer visits and more reasons to come back.

600+
cars
500+
tracks
1
tap to browse
Browse a live garage →

Real garage from a live SimPull venue.

Pricing

One flat price. Everything included.

No base platform fee, no per-sim launch add-on, no separate marketing module. One price per rig, and every feature is in it.

$100 / rig / month
Everything, included

Or $80/rig/month when you pay the year up front. Save 20%.

Self-serve booking & card payments
Automatic rig launch & end
AI race coach
Head-to-head races & leagues
Rig, phone & cross-venue leaderboards
Control Room for the whole floor
Unattended self-heal
Staff tablet for cash & walk-ups
See pricing

14 days free, card required, cancel anytime. We help you install on your existing rigs.

Straight answers before you ask.

Do I need to buy new hardware or kiosks?

No. Sim-Pull runs on top of the Assetto Corsa rigs you already have. There is no kiosk, no card terminal, and nothing to bolt on. Guests use their own phones.

What sim does it run on?

Assetto Corsa (AC1) on Windows. That is the one it supports today. If you run something else, tell us what is on your floor and we will be straight about fit.

Does my staff have to use it? We run the desk ourselves.

You can run it fully staff-driven. A staff tablet starts and ends any rig by PIN, takes cash at the counter, and never needs the customer phone flow. The self-serve phone path is there when you want to lean on it.

How long does setup take?

We install it with you on your existing rigs on a short call, then you are live. It is not a download-and-guess product; a real operator walks you through it.

What does it cost, really?

$100 per rig per month, or $80 per rig per month when you pay the year up front. Everything included either way. No base fee and no add-on modules. Try it free for 14 days.

We'll show you the other options too.

We sell one of the tools. Here is the honest comparison, including where the others do more.

Compare the options

See it run on your rigs.

A 20-minute walkthrough with an operator who runs three floors on it.

Book a 20-min demo

Or start free, 14 days

simpullsports.com