SimPull
Sim racing venue software

The operating system for sim racing venues.

Guests launch their own rigs, so you run a fuller floor with fewer staff. They book and pay from their own phone, or just walk up, pick a race on the wheel and drive. It runs on the Assetto Corsa sims you already own.

Built and run by operators of 3 live venues taking real card payments today. No kiosk hardware.

3 live venues
Taking real card payments today
An AI coach after every run
Runs on the sims you already own
Watch a guest start a race

Nobody on staff touches this.

Real screens from a live venue. Tap a step, or just watch it run.

The guest's phone during the SimPull flow
The guest's phone
The rig screen during the SimPull flow
The rig screen

Total staff involvement: none. That is the whole product.

The throughput ceiling

One person can't launch every rig.

At peak, the floor bottlenecks on staff. Someone is always jogging between rigs, loading sessions, taking cards, resetting sims, and settling who was faster, while rigs sit idle and the desk line grows.

Every minute a staffer spends walking to a rig is a seat not earning. The ceiling isn't your hardware. It's how many launches one person can physically run.

Rigs sit idle between sessions
Staff tied up at the desk taking payment
Sims reset by hand, one at a time
Arguments over who was actually faster
Your floor, your way

You choose how guests start a race.

A lounge, an arcade, a party venue and a league night are four different businesses. SimPull ships every mode we have built and lets you pick, per venue, and change your mind any day of the week. Both flows below are live in our own venues today, taking real card payments.

Option one · Phone kiosk

From QR scan to green light, no front desk.

The guest does the whole thing from their own phone. Your staff never touch a PC to start a race. Prefer the wheel instead? That is option two, right below.

A guest scanning the QR code on a SimPull rig with their phone.
Step 1 · Scan

Scan the rig

Every open rig shows a QR code. The guest scans it, and their phone becomes the controller for that rig.

Choosing a car on the SimPull phone flow.
Step 2 · Pay & pick

Pay and choose

They pay by card on their phone, then pick a car and track. Sell by time blocks or race packages, your call.

A live race running on a SimPull rig.
Step 3 · Drive

The rig launches itself

The car loads and the guest drives. Afterward, their lap times, ranking, and an AI coaching debrief land on their phone.

See the full 2-minute flow →
Option two · Arcade

The wheel is the menu. The gas pedal is the button.

Same software, different floor. The guest turns the wheel to choose and stomps the gas to lock it in. Run it free for parties, or paid with a QR that shows nothing but the payment. You are not picking one forever, you switch whenever you want.

Arcade, free play

Walk up and drive

The guest picks their series, circuit, car, difficulty and gearbox by turning the wheel, steers to their initials, and stomps the gas to start. No phone, no app, no line at a desk. Built for parties, corporate nights and open-house hours.

Arcade, paid

The phone is just the card reader

Same wheel picker, then a QR that opens one screen: the payment. They tap pay and the race is already loading on the rig. No account, no menus, nothing to learn. Proven on real paying guests, start to green flag, with nobody working the floor.

One switch

Booking, Party or Pay

Flip the whole venue between the classic booking screen, free arcade play and paid arcade from the Control Room. Idle rigs change over instantly. A rig mid-race is never interrupted, it switches when that race ends.

Proven nightly

Every launch path, tested every night

While your venue is closed, SimPull drives every race option on every rig through the real customer path and checks the car actually reached the track. You get a pass or fail per rig, per option, every morning. Broken content gets caught at 4am instead of by a guest holding a phone.

Option two · The picker

They pick a track by watching it.

A list of circuit names means nothing to somebody who has never raced. So the picker stopped being a list. Turn the wheel and the screen plays a real race on that circuit. Turn it again and the actual car rotates in the paint they just chose. A first timer can see what Spa is before they commit to it, and nobody has to walk over and explain.

The whole picker, one wheel, no phone. Filmed on a rig at our own venue at real speed.
Track select on a SimPull rig, playing real broadcast footage of Daytona with the venue lap record underneath.
Track select · real footage, real lap record
Car select on a SimPull rig, showing an F1 car rotating in its team livery.
Car select · the real car, the real paint
Track select

See the corner before you buy the race

Every circuit on the wheel plays footage of a real race on it, shot on that track's own broadcast cameras. The venue lap record sits underneath, with the initials of whoever set it. Guests stop asking which one is the good one.

Car select

The car turns in their colours

Pick a team or a paint and that car rotates on screen wearing it. Not a stock photo, the real model out of the content your rigs already run. At our own venue that is 72 paints across Formula, GT, stock cars and karts.

Your content

Your rigs shoot it themselves

The footage is filmed by your own rigs, driving your own installed content, after the doors close. So what a guest sees on the wheel is always something the rig can actually launch. No stock photos of cars you do not own. At our venue that is 23 circuits.

Still nobody on staff

Eight steps, none of them a question

Races, series, track, car, difficulty, gearbox, initials, pay. All of it on the wheel and the gas pedal. The only thing that ever reaches a phone is the card payment, and that screen has one button on it.

The quiet part

The building tells you when it needs you.

Most venue software waits to be checked. A screen goes blank at four on a Tuesday and you find out on Thursday, from a guest. So this one reports instead. It watches its own surfaces, re-drives every race option overnight, and when something genuinely needs a person it goes to your phone rather than waiting on a counter for someone to walk past.

How did today go, and is anything broken right now?
Today: 14 bookings, all paid, no failed launches. One thing worth a look: the second rig at your other site has been offline since 11am. Everything else is online and idle.
An example of the kind of answer it gives. It reads the live fleet snapshot across every venue you run, and it can only read.
Ask it anything

A question, not a dashboard

The chat sits on the Control Room and answers in plain English about every venue at once. How many bookings today, what did they spend, did that session go badly, is anything down. You stop learning to read a dashboard and just ask the question you actually had.

On your phone

Paid bookings arrive, and so do the bad ones

A paid booking lands in a chat thread on your phone. So does any session the software graded as a bad experience, which is the one you would otherwise never hear about. Ask it questions right there, or reset a rig from the thread. Actions take a Confirm tap, run from a fixed list, and expire after two minutes.

Before a guest finds it

It checks itself every five minutes

Every public page a guest touches gets fetched and read, not merely pinged, because the failure that keeps happening in this business is a page that returns a healthy 200 and shows the wrong thing. A fault has to appear twice, five minutes apart, before it says anything. One message per incident, one when it clears.

Overnight

Every race option, re-driven after close

Each night every tile on every rig goes down the same launch path the guest's wheel uses, and it only counts a pass once the car has actually reached the track. It refuses to start while any rig is busy, drops the whole run the moment a walk-up appears, and puts everything back the way it found it.

Nothing is bolted down

Every mode we have built is a setting, not a rewrite.

You are not buying one opinion about how a sim racing venue should work. You are buying all of them, and you decide which ones your floor uses.

How guests start

Phone, wheel or counter

Scan-to-pay on their own phone, the arcade wheel picker, or a staff tablet for cash and walk-ups. Run one, run all three, switch any time.

How you sell

Minutes, races or free

Time blocks, race packages, party buyouts and free-play nights. Set your own prices and lengths per venue.

How it drives

Easy to brutal

Difficulty, gearbox, AI grid, championship points and standing starts. Give a first-timer a forgiving car and a regular a real fight.

What keeps them

Coach, boards, leagues

AI coaching on or off, voice strictly opt-in, rig and cross-venue leaderboards, league seasons and head-to-head. Turn on what fits your crowd.

Why SimPull

The floor that runs itself, and sends every guest home a better driver.

The AI coach

Every guest leaves a better driver

Live voice cues while they drive, an in-game overlay, and a per-corner debrief sent to their phone after every run. It is the reason casual guests come back, and no other venue software does it.

Self-heal

The floor runs unattended

A stuck car recovers itself, a paid booking that no one started launches on its own, rigs auto-recover from a bad launch, and you get a text if a venue ever goes dark. Built to run when no one is watching.

Throughput

A fuller floor, fewer staff

Guests self-serve from their phone. You run every rig, session, and race from one Control Room screen, on a laptop at the desk or your phone on the floor.

Your way

Sell it your way

Time blocks or race packages with an AI grid, championship points, and adjustable difficulty. Flip between them per venue, anytime, from one setting.

The network

Every venue, one open lobby

Your floor plugs into the SimPull network. Leaderboards are shared across every SimPull venue, and guests can race head-to-head between sites. They compete with drivers three towns over, not just the rig beside them, a draw no single-venue tool can offer.

See the operator dashboard →

Free tools for venue owners

Built from the numbers at our own three venues. No signup to use them.

📈
Profit calculator
What could your rigs earn? Live revenue and staffing math.
🧱
Startup budget builder
Itemized opening costs, including the licensing line everyone forgets.
🩺
Venue scorecard
8 questions: is your venue leaving money on the table?
🏆
League night calculator
What one race night a week adds, plus the free starter kit.
⚖️
Software comparison
SimPull vs ShiftOS vs Multitap, honestly.
🏁
What kind of racer are you?
A shareable 6-question quiz for your customers.
The content your seats sell

A garage they never age out of.

Every SimPull venue ships a browsable garage of its whole library, every car and track with photos, that guests scroll before they ever sit down. More to try means longer visits and more reasons to come back.

600+
cars
500+
tracks
1
tap to browse
Browse a live garage →

Real garage from a live SimPull venue.

Pricing

One flat price. Everything included.

No base platform fee, no per-sim launch add-on, no separate marketing module. One price per rig, and every feature is in it.

$100 / rig / month
Everything, included

Or $80/rig/month when you pay the year up front. Save 20%.

Self-serve booking & card payments
Arcade mode: pick your race on the wheel
Automatic rig launch & end
AI race coach
Head-to-head races & leagues
Rig, phone & cross-venue leaderboards
Control Room for the whole floor
Unattended self-heal
Nightly launch verification on every rig
Staff tablet for cash & walk-ups
See pricing

14 days free, card required, cancel anytime. We help you install on your existing rigs.

Straight answers before you ask.

Do I need to buy new hardware or kiosks?

No. SimPull runs on top of the Assetto Corsa rigs you already have. There is no kiosk, no card terminal, and nothing to bolt on. Guests use their own phones.

What sim does it run on?

Assetto Corsa (AC1) on Windows. That is the one it supports today. If you run something else, tell us what is on your floor and we will be straight about fit.

Does my staff have to use it? We run the desk ourselves.

You can run it fully staff-driven. A staff tablet starts and ends any rig by PIN, takes cash at the counter, and never needs the customer phone flow. The self-serve phone path is there when you want to lean on it.

How long does setup take?

We install it with you on your existing rigs on a short call, then you are live. It is not a download-and-guess product; a real operator walks you through it.

What does it cost, really?

$100 per rig per month, or $80 per rig per month when you pay the year up front. Everything included either way. No base fee and no add-on modules. Try it free for 14 days.

We'll show you the other options too.

We sell one of the tools. Here is the honest comparison, including where the others do more.

Compare the options

See it run on your rigs.

A 20-minute walkthrough with an operator who runs three floors on it.

Book a 20-min demo

Or start free, 14 days

simpullsports.com